Brand Identity
I created this entire brand for myself to promote my little Etsy shop that sold vintage bandanas, homemade dog treats, and other small dog items.
The most challenging part of this was coming up with a color scheme. I knew I wanted to use a dark evergreen color as the main color. To me, the color dark green woodsy and adventurous. I wanted to find a secondary color that still gave me sort of the opposite, I wanted something elegant and upscale. The color royal plum really stood out to me, since green and purple are complimentary and together they say “I’ve got style and love camping.”
Client: Coca-Cola
I collaborated with the Coca-Cola Team at FCB to come up with new campaign ideas for Coca-Cola and their partners at Kroger Grocery Stores and Dollar General. As a team, we came up with multiple concepts for each partnership, and then was assigned to bring these designs to life so the leadership team present them to Coca-Cola.
Top: Dollar General Shelf Talker and Header Card
Bottom: Kroger Shelf Talker (left), Poster (right), and Header Card (bottom)
Print | Print Production | Package Design
I worked for this client over the course of a few years mostly doing production work. All photography and concepts were supplied to me.
Top Image: Sell sheets for each of their products… lots of them!
Middle Images: They supplied me with a finished die line of one of their products and wanted me to layout the other flavors in the product lineup. Along with photoshopping each one onto a bottle.
Bottom Image: They supplied me with their die lines and wanted me to photoshop it onto a box to look more life-like.
Print | Digital | Promotional | POP
Recipe Booklet: I was given creative freedom to create this 14-page recipe booklet for UFS.
Digital Ads: I created many digital ads for UFS using their brand guidelines. I was given guidance as to what they were looking for and was tasked with finding the imagery and creating the layouts.
Lipton Tea Window Cling: I created this window cling using assets supplied to me. I also worked with UFS to obtain quotes from multiple vendors and I oversaw the ordering, production, and shipment of these window clings to many Salsarita restaurants across the US.
Lipton Tea Buttons: Throughout the years, I’ve created a few buttons using their Lipton branding for multiple restaurants and food distribution companies to advertise the Lipton Tea brand.
Pure Leaf Hot Water Displays: I was given the template and the guidance of wanting one “light” version and one “dark” version using their Pure Leaf branding. This was the first time I worked with this particular branding, so to put it on something wasn’t a typical print piece I found a bit difficult at first since it was new to me, but throughout this process, I’ve learned to love the challenge of complicated die lines.
Lube Life was looking for more colorful social media graphics for their social media accounts. The concepts were given to me by their marketing team and we worked together in refining the concepts while I executed all the designs. All photography was supplied.
Top: Each of these ads were created for separate campaigns. The St. Patrick’s Day post was super fun to make since it’s not every day I get to use rainbows in my designs. We were inspired by the rainbow tongue filter that was making its way around social media at the time.
Bottom: Lube Life uses a lot of emojis in their branding and wanted to come up with some patterns using particular emojis that describe each flavor. The challenging part was to find emojis that fit their brand along with making sure the emoji pattern in the back wasn’t too busy that it blinded out the main message.
As Senior Graphic Designer for Draper and Kramer, one of my many roles was to create fun corporate gifting for internal purposes along with creating exciting new campaigns that expanded from social media to direct mail pieces.
From top to bottom: Direct mail campaigns | Program Bifold | New Employee Welcome Kit | Recruiting Kit
